I wish to thank everyone who participated in the Purple Purse Challenge* to benefit Hope House of South Central Wisconsin. Hope House was one of 146 organizations across the nation selected for the challenge, which was sponsored by The Allstate Foundation. The Purple Purse Challenge makes it fashionable for everyone to talk about domestic violence and particularly the financial abuse that keeps people trapped in abusive relationships.
Our thanks to Baraboo Mayor Mike Palm for endorsing the challenge and helping us win an extra cash bonus from The Allstate Foundation for adding his video to our Purple Purse Challenge website. We are so grateful to the hundreds of individuals, families, businesses, groups and communities of faith who together raised $41,491 for Hope House!
It was a competitive and exciting challenge. Our supporters kept us in one of the top 12 spots on the national leaderboard throughout the entire 5 weeks of the challenge. In the final hours of the competition, knowing that those who finished in the top 10 places would win between $10,000 and $100,000 from The Allstate Foundation, our supporters rallied and encouraged others to support our cause. In the last two minutes, we dropped to 11th place, which was only $597 behind the 10th place, but $14,656 ahead of the agency in 12th place.
Even though we just missed winning the big challenge, we did win a few small challenges throughout the competition. The $41,491 raised by community members and the $2,150 from The Allstate Foundation will support critical services for individuals and families in our area and will help us work towards eliminating violence through awareness and education in our schools and our communities. Together we are making a difference. Together we are saving lives.
Ellen Allen, Executive Director, Hope House of South Central Wisconsin
*To see our Purple Purse page, please click here. To see how we did compared to the other organizations, please click here to see the leader board. To see how community members supported us during the challenge, please scroll through our Facebook page.